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AI Forward,
Humanity First

We design solutions that are intelligent & deeply connected to the people they serve.

Architects, Builders, and Strategists

The right solution must account for people, processes, data, and technology.

Our work is grounded in data science, design thinking, and lean process improvement, helping clients make better decisions about technology and operations, unlocking value from their information and building solutions that drive down cost efficiency and increase revenue growth. 

With experience spanning small business and global enterprise enterprise, we understand the realities our clients face from more than one perspective.

Lean Practices, Applied Technology

We use Lean principles to focus technology investments on what creates measurable value, not what looks impressive on paper.

Data Science + Design Thinking

We connect insight, usability, and execution so clients can move from understanding their data to building solutions people actually use.

Resilient Change, Disciplined Execution

We combine disciplined execution, risk management, and practical change management to help organizations adopt new technology successfully and build improvements that last.

The right solution must account for people, processes, data, and technology.

Our work is grounded in data science, design thinking, and lean process improvement, helping clients make better decisions about technology and operations, unlocking value from their information and building solutions that drive down cost efficiency and increase revenue growth. 

With experience spanning small business and global enterprise enterprise, we understand the realities our clients face from more than one perspective.

Lean Practices, Applied Technology

We use Lean principles to focus technology investments on what creates measurable value, not what looks impressive on paper.

Data Science + Design Thinking

We connect insight, usability, and execution so clients can move from understanding their data to building solutions people actually use.

Resilient Change, Disciplined Execution

We combine disciplined execution, risk management, and practical change management to help organizations adopt new technology successfully and build improvements that last.

Our Commitment

Deliver quality solutions and exceptional service to our clients.

Our Values
  • We do what’s right, not what’s easy—building trust through transparency, accountability, and ethical decision-making in everything we do.

  • We embrace questions, challenge assumptions, and pursue continuous learning to uncover new possibilities and drive smarter solutions.

  • We approach problems with imagination and innovation, crafting thoughtful, original solutions that bring ideas to life.

  • We value the unique perspectives and talents each person brings, fostering a culture where authenticity and diversity are celebrated.

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The Team

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Leadership & Architecture

James McGreggor
James McGreggor
Founder,
Chief Executive Officer

James brings more than 25 years of experience across technology, operations, and product strategy, with deep experience in manufacturing, logistics, finance, and food services. A U.S. Air Force veteran and certified Lean Six Sigma Green Belt, James combines discipline, adaptability, and practical technology and solution architecture expertise to help clients turn ideas into measurable results.

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Dr. Natalie Morse
Founding Partner,
Chief Data Officer

Natalie is a data scientist, researcher, strategist, and Lean Six Sigma Black Belt with more than 15 years of experience across manufacturing and environmental engineering. With a PhD from Cornell University and experience leading advanced analytics and machine learning initiatives, she helps clients use data and emerging technologies to solve complex problems, make better decisions, and uncover new opportunities.

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James McGreggor
James McGreggor
Founder,
Chief Executive Officer

James brings more than 25 years of experience across technology, operations, and product strategy, with deep experience in manufacturing, logistics, finance, and food services. A U.S. Air Force veteran and certified Lean Six Sigma Green Belt, James combines discipline, adaptability, and practical technology and solution architecture expertise to help clients turn ideas into measurable results.

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Dr. Natalie Morse
Founding Partner,
Chief Data Officer

Natalie is a data scientist, researcher, strategist, and Lean Six Sigma Black Belt with more than 15 years of experience across manufacturing and environmental engineering. With a PhD from Cornell University and experience leading advanced analytics and machine learning initiatives, she helps clients use data and emerging technologies to solve complex problems, make better decisions, and uncover new opportunities.

Research & Insights

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Kirsten Gallagher, LSσBB

Lean Process Improvement Consultant

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Nichole Golden

UX Design & Research Consultant

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Claire Han, PhD

Consulting Researcher & Data Scientist

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Jennifer Oladipo

Consulting Researcher & Market Strategist

Advisory

Our advisory board helps shape our strategic direction, challenges our thinking, and ensures that we stay aligned with both our values and technical advancements as we grow.

Allison Manne
Allison Manne
Founder, WorkZenHR
 
Ben Manning, PhD
Benjamin Manning, Ph.D
Owner, Agile Hippo;
Research Faculty, Georgia Tech
Lelia King
Lelia King
Executive Director, Build Carolina
 
Neal Harris
Neal Harris
Founder & CEO, PTI Consulting;
Adjunct Prof., Greenville Tech
Allison Manne
Allison Manne
Allison Manne
Founder, WorkZenHR
Benjamin Manning, PhD
Benjamin Manning, Ph.D
Owner, Agile Hippo;
Research Faculty, Georgia Tech
Lelia King
Lelia King
Lelia King
Executive Director, Build Carolina
Neal Harris
Neal Harris
Founder & CEO, PTI Consulting;
Adjunct Prof., Greenville Tech

Strategic Partners

We have partnerships with local and global agencies that are driving business and digital innovation allowing us to tap into additional resources and expertise when needed, keeping engagements lean and agile, while giving you the greatest value.

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Let's Work Together.

Whether you own a small business or lead an emerging enterprise, we're here to help you succeed. We have the expertise to find the right solution that meets both your current and future needs.

Our Partners

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The Forge

Talk about people and bringing back the humanities; talk about knowing about other constraints

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