Our Core Values & Guiding Principles
We believe in treating everyone with dignity and respect and creating space for collaboration, growth, and belonging.
We strive to make a positive impact not just in business, but within our communities and all people that we serve.
We believe in using technology to improve our lives, our businesses, and the world around us.
Integrity
We do what’s right, not what’s easy—building trust through transparency, accountability, and ethical decision-making in everything we do.
Creativity
We approach problems with imagination and innovation, crafting thoughtful, original solutions that bring ideas to life.
Curiosity
We embrace questions, challenge assumptions, and pursue continuous learning to uncover new possibilities and drive smarter solutions.
Individuality
We value the unique perspectives and talents each person brings, fostering a culture where authenticity and diversity are celebrated.
Our Start
Blue Forge Digital began as a joint venture. From day one, James McGreggor and Dr. Natalie Morse set out to pair empathy with innovation—helping organizations make smarter, more human-centered choices about technology and the services they provide.
The spark started with James. After decades in enterprise IT and software consulting, he saw that lasting success comes from investing in people and the systems that shape their work. Ready to help businesses grow in an AI-forward, increasingly complex world, he began shaping what would become Blue Forge Digital.
At the same time, James reconnected with Natalie, a former BMW colleague: a seasoned data science and environmental expert, trained researcher, and proven entrepreneur. While leading a PhD admissions consulting practice, she was seeking a partnership that would let her apply her technical capabilities at greater scale. A casual conversation became a meeting of minds.
Integrity
Creativity
Curiosity
Individuality
Shared values, trust, and complementary strengths turned an individual idea into a true partnership. That’s how Blue Forge Digital was born—to deliver measurable value through human-centered design, clear strategy, and technology done right.
The spark started with James. After decades in enterprise IT and software consulting, he saw that lasting success comes from investing in people and the systems that shape their work. Ready to help businesses grow in an AI-forward, increasingly complex world, he began shaping what would become Blue Forge Digital.
At the same time, James reconnected with Natalie, a former BMW colleague: a seasoned data science and environmental expert, trained researcher, and proven entrepreneur. While leading a PhD admissions consulting practice, she was seeking a partnership that would let her apply her technical capabilities at greater scale. A casual conversation became a meeting of minds.
Shared values, trust, and complementary strengths turned an individual idea into a true partnership. That’s how Blue Forge Digital was born—to deliver measurable value through human-centered design, clear strategy, and technology done right.
Leadership
James McGreggor
Founder,
Chief Executive Officer
James brings over 25 years of experience in technology, operations, and product strategy and design — grounded in a deep belief in people and innovation, James is passionate about building innovative new products and digital experiences.
His career spans executive leadership roles in engineering, client experience, and operations, building high-performing teams and delivering digital solutions across QSR, telecom, logistics, and health services. He also held management and engineering roles in global automotive and national finance corporations. A U.S. Air Force veteran, James blends discipline and adaptability with a self-taught, always-learning mindset that keeps him at the forefront of emerging technology.
Dr. Natalie Morse
Founding Partner,
Chief Digital Officer
Natalie's professional career spans over 15 years of science and engineering. She is a data scientist, researcher, and strategist who is driven by using data and emerging technology to unlock human potential and new business opportunities.
Natalie began her career in biosystems and environmental engineering, using research and data science techniques to understand key factors impacting our environment. Later earned her PhD from Cornell University, and redirected her data science skills to lead high-impact initiatives, at companies like BMW and Torquata, where she built advanced analytics solutions and machine learning models that delivered real-world results across automotive, logistics, and marketing ecosystems.
James McGreggor
Founder,
Chief Executive Officer
James brings over 25 years of experience in technology, operations, and product strategy and design — grounded in a deep belief in people and innovation, James is passionate about building innovative new products and digital experiences.
His career spans executive leadership roles in engineering, client experience, and operations, building high-performing teams and delivering digital solutions across QSR, telecom, logistics, and health services. He also held management and engineering roles in global automotive and national finance corporations. A U.S. Air Force veteran, James blends discipline and adaptability with a self-taught, always-learning mindset that keeps him at the forefront of emerging technology.
Dr. Natalie Morse
Founding Partner,
Chief Data Officer
Natalie's professional career spans over 15 years of science and engineering. She is data scientist, researcher, and strategist who is driven by using data and emerging technology to unlock human potential and new business opportunities.
Natalie began her career in biosystems and environmental engineering, using using research and data science techniques to understand key factors impacting our environment. Later earned her PhD from Cornell University, and redirected her data science skills to lead high-impact initiatives, at companies like BMW and Torquata, where she built advanced analytics solutions and machine learning models that delivered real-world results across automotive, logistics, and marketing ecosystems.
Advisory Board
We are guided by a diverse and experienced advisory board whose insights help shape our strategic direction, challenge our thinking, and ensure we stay aligned with both our values and technical advancements as we grow.
Allison Manne
Founder, WorkZenHR
Benjamin Manning, Ph.D
Owner, Agile Hippo;
Research Faculty, Georgia Tech
Lelia King
Executive Director, Build Carolina
Neal Harris
Founder & CEO, PTI Consulting;
Adjunct Prof., Greenville Tech
Expertise
Strategy & Management
Full Scale Project Management
AI & Data Strategy Consulting
AI Context & Prompt Engineering
AI Readiness & Support
AI Technical Advising
Software & Design
Custom Software Development
Digital Product & UI/UX Design
Context Design & Engineering
Technical Systems Design
Product Roadmap Planning
Data & AI
RAG & LLM Integration
AI Agent Design & Development
Data Analysis & Optimization Data Pipelines & Machine Learning
Cloud Integration & AI DevOps
Data & AI
RAG & LLM Integration
AI Agent Design & Development
Data Analysis & Optimization Pipelines & Machine Learning
Cloud Integration & AI DevOps
Software & Design
Custom Software Development
Digital Product & UI/UX Design
Context Design & Engineering
Technical Systems Design
Product Roadmap Planning
Strategy & Management
Full Scale Project Management
AI & Data Strategy Consulting
Context & Prompt Engineering
AI Readiness & Support
AI Technical Advising
Industry
B2C, B2B,
Manufacturing, Food Service, Logistics, Health Services, Financial, Education
Size
Pre-seed Start-ups,
Small to Medium Businesses,
Large Enterprise,
Global Corporations
Technology
Traditional Mobile & Web,
Data & AI Platforms,
AWS, Azure, GCP,
CRM, ERP, CEP, MES
Experience
Methods
Agile, Scrum, Kanban,
SDLC & Waterfall,
EOS, ITIL, Lean Six Sigma,
Design Thinking
Allison Manne
Founder, WorkZenHR
Benjamin Manning, Ph.D
Owner, Agile Hippo;
Research Faculty, Georgia Tech
Lelia King
Executive Director, Build Carolina
Neal Harris
Founder & CEO, PTI Consulting;
Adjunct Prof., Greenville Tech
Industry
B2C, B2B, SaaS,
Manufacturing, Food Service, Logistics, Health Services, Financial, Education
Size
Pre-seed Start-ups,
Small to Medium Businesses,
Large Enterprise,
Global Corporations
Methods
Agile, Scrum, Kanban,
SDLC & Waterfall,
EOS, ITIL, Lean Six Sigma,
Design Thinking
Technology
Traditional Mobile & Web,
Data & AI Platforms,
AWS, Azure, GCP,
CRM, ERP, CEP, MES
Digital Collective
We have established partnerships with local and global agencies that are driving business and digital innovation. This allows us to tap into additional resources and expertise, keep engagements lean and agile, while giving you the greatest value.
Our Partners
Industry Experience
Our Values & Guiding Principles
We believe in treating everyone with dignity and respect, creating spaces for fostering creativity, growth, and belonging.
We strive to make a positive impact in our world, acting with awareness and care for our community, clients, and all people that we work with.
We believe technology should be used for doing good, that through innovation and ingenuity, can we create a better world.