Blue Forge Digital
Values
We believe in the power of human connection—treating everyone with dignity and respect and creating space for collaboration, growth, and belonging.
We strive to make a positive impact beyond business, acting with awareness and care for our communities, society, and the planet.
We believe that technology can, and should, be used for good—that it is through innovation and ingenuity that we can create a better life.
Integrity
We do what’s right, not what’s easy—building trust through transparency, accountability, and ethical decision-making in everything we do.
Creativity
We approach problems with imagination and innovation, crafting thoughtful, original solutions that bring ideas to life.
Curiosity
We embrace questions, challenge assumptions, and pursue continuous learning to uncover new possibilities and drive smarter solutions.
Individuality
We value the unique perspectives and talents each person brings, fostering a culture where authenticity and diversity are celebrated.
After decades in enterprise IT and software consulting as well as his time in service in the USAF, James found that the most consistent way for organizations to succeed was by investing in its people and the systems that impact them the greatest. As a continual learner and someone who strongly believes in leading with empathy, James decided to step out and build a company that focuses on helping companies, organizations, and the people and communities around them to grow and thrive in a world has has become more volatile, uncertain and complex.
As he explored the idea of launching Blue Forge Digital, James reconnected with Dr. Natalie Morse, a former colleague from BMW, a seasoned Data Science & Environmental expert, trained researcher, and experienced entrepreneur. What started as a casual conversation about business and technology quickly became a meeting of minds. Natalie shared James’ values and brought the expertise he knew was essential to succeed.
Together, they started more than a business — they built a partnership.
Rooted in trust, complementary strengths, and a shared vision to make the world a better place through empathy and innovation, Blue Forge Digital was born to help organizations make smarter, more human-centered choices about technology and the services they provide.
The Blue Forge Digital Story
Integrity
Creativity
Curiosity
Individuality
Leadership
James McGreggor
Founder,
Chief Executive Officer
James brings over 25 years of experience in technology, operations, and product strategy and design — grounded in a deep belief in people and innovation, James is passionate about building innovative new products and digital experiences.
His career spans executive leadership roles in engineering, client experience, and operations, building high-performing teams and delivering digital solutions across QSR, telecom, logistics, and health services. He also held management and engineering roles in global automotive and national finance corporations. A U.S. Air Force veteran, James blends discipline and adaptability with a self-taught, always-learning mindset that keeps him at the forefront of emerging technology.
Dr. Natalie Morse
Founding Partner,
Chief Digital Officer
Natalie's professional career spans over 15 years of science and engineering. She is a data scientist, researcher, and strategist who is driven by using data and emerging technology to unlock human potential and new business opportunities.
Natalie began her career in biosystems and environmental engineering, using research and data science techniques to understand key factors impacting our environment. Later earned her PhD from Cornell University, and redirected her data science skills to lead high-impact initiatives, at companies like BMW and Torquata, where she built advanced analytics solutions and machine learning models that delivered real-world results across automotive, logistics, and marketing ecosystems.
James brings over 25 years of experience in technology, operations, and product strategy and design — grounded in a deep belief in people and innovation, James is passionate about building innovative new products and digital experiences.
His career spans executive leadership roles in engineering, client experience, and operations, building high-performing teams and delivering digital solutions across QSR, telecom, logistics, and health services. He also held management and engineering roles in global automotive and national finance corporations. A U.S. Air Force veteran, James blends discipline and adaptability with a self-taught, always-learning mindset that keeps him at the forefront of emerging technology.
James McGreggor
Founder,
Chief Executive Officer
Natalie's professional career spans over 15 years of science and engineering. She is data scientist, researcher, and strategist who is driven by using data and emerging technology to unlock human potential and new business opportunities.
Natalie began her career in biosystems and environmental engineering, using using research and data science techniques to understand key factors impacting our environment. Later earned her PhD from Cornell University, and redirected her data science skills to lead high-impact initiatives, at companies like BMW and Torquata, where she built advanced analytics solutions and machine learning models that delivered real-world results across automotive, logistics, and marketing ecosystems.
Dr. Natalie Morse
Founding Partner,
Chief Data Officer
Advisory Board
We are guided by a diverse and experienced advisory board whose insights help shape our strategic direction, challenge our thinking, and ensure we stay aligned with both our values and technical advancements as we grow.
Allison Manne
Founder, WorkZenHR
Benjamin Manning, Ph.D
Owner, Agile Hippo;
Research Faculty, Georgia Tech
Executive Director, Build Carolina
Lelia King
Founder & CEO, PTI Consulting;
Adjunct Professor, Greenville Tech
Neal Harris
Technology is changing so fast, you need a working model that places emphasis on resources where and when you need it most, while being able to change out easily and effectively. Our Forge Team working model and strategy, is based on this need.
Forge Team Strategy
Lead with Strategy
We embed technical leadership early, to stay tightly aligned with your vision, help shape the solution, and to fuel innovation at the right speed.
Flexible Resourcing
Because of our partnerships we can easily scale resources when and where they’re needed, allowing us to stay nimble while making sure every dollar drives real value.
Shift Left, Win Early
By investing upfront in research, analysis, architecture and product design, as well as quality assurance, we reduce risk and unlock better outcomes from the start.
Industry
B2C, B2B, SaaS,
Manufacturing, Food Service, Logistics, Finance, Health Services, Marketing, Energy, Social, Education
Size
Pre-seed Start-ups,
Small to Medium Businesses,
Large Enterprise,
Global Corporations
Technology
Traditional Mobile & Web,
Data & AI Platforms,
Design Systems,
CRM, ERP, CEP, CDP,
Collaboration Tools
Experience
Methods
Agile, Scrum, Kanban,
SDLC & Waterfall,
EOS, ITIL, Lean Six Sigma,
Design Thinking
Allison Manne
Founder, WorkZenHR
Benjamin Manning, Ph.D
Owner, Agile Hippo;
Research Faculty, Georgia Tech
Lelia King
Executive Director, Build Carolina
Neal Harris
Founder & CEO, PTI Consulting;
Adjunct Prof., Greenville Tech
Let's Succeed Together
We understand that there is more at stake than just the immediate business goals. For some it may be their life long dream, for others it could be their livelihood, and in most situations it may impact the lives of their colleagues or even the entire company. When you work with us, you are our priority.
Digital
Collective
We have established partnerships with local and global agencies that are driving business and digital innovation. This allows us to tap into additional resources and expertise, keep engagements lean and agile, while giving you the greatest value.
Our Partners
Agile
Hippo
CI&T
WorkZen
HR
Purple Wren Digital
Other
Values
We believe in the power of human connection—treating everyone with dignity and respect and creating space for collaboration, growth, and belonging.
We strive to make a positive impact beyond business, acting with awareness and care for our communities, society, and the planet.
We believe that technology can, and should, be used for good—that it is through innovation and ingenuity that we can create a better life.